End-to-end dashboard UX restructure and redesign — Sophia Ardern

End-to-end dashboard UX restructure and redesign.

Working across two products under Ticketmaster Entertainment, providing solutions for an end-to-end dashboard summary and ticketing software.

The Ticketmaster events dashboard allows on-site staff to track people coming in and out of events. The current event occupancy summary and tracking area wasn’t being used by up to 60% of venues due to the lack of key data about event participants.

Scene 56.png

During the discovery phase I explored several variations of the components used within global search. The final components were then moved into design.

Scene 57.png

We tested the prototype on-site at event venues to ensure we were gathering actual user data to validate our recommendations.

Scene 58.png

Once we had gone through several rounds of testing and iterating on the proposed designs, I then built out a new suite of dashboard components within the Ticketmaster design system.

Frame 427320209.png

Project Outcome

The event occupancy summary dashboard was launched and in the first 10 events using the software post launch, users reported 30% less ticket errors due to event participants re-entry.

End-to-end design of a clinical trial health tracking App