Hi, I'm Sophia. A Lead Product Designer with 15 years experience working with a range of clients from international agencies and global tech companies to innovative start-ups and Saas companies. Combining both a strong creative background with my technical skills allows me to guide projects from initial brief and concepts through to build and completion, producing clean, functional experiences.

My aim when working on a project is to ensure the high level requirements solve real user and business problems while also adding genuine value to both the experience and achieving measurable business goals.

I work through the full product life-cycle from early discovery phase, UX analysis, User test planning and conducting sessions, User journey mapping, IA strategy and implementing large scale design systems.

I enjoy working in a fast paced, collaborative environment with creative and technical teams, on sprint lead end-to-end product builds. I have worked on multiple B2B, Saas & B2C products with international brands where I've overseen the product design direction and refinement.

If you want to get in touch about a project, please email me at sophiaardern@gmail.com